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商品編號： 9-709-413 出版日期： 2008/07/22 作者姓名： Piskorski, Mikolaj Jan;Nomura, Masaru;Miyoshi, Kanako 商品類別： Other 商品規格： 19p 再版日期： 2011/06/10 地域： Japan 產業： 個案年度： 2007 -
商品敘述：
Kasahara, the founder and CEO of mixi, the most successful Japanese on-line social network, is deciding between two strategic options: (i) B2C or (ii) C2C, to leverage the power of the social network. In the B2C option, mixi would become a portal for on-line shopping for both digital content and tangible goods and charge the business sellers a fee. In the C2C option, mixi would facilitate exchanges between mixi''s members through on-line flea markets or auctions and charge the members for successful transactions. In choosing between the two options he has to consider other upstart networks, particularly in the field of mobile social networking.
涵蓋領域：
Value propositions;Business to business;Business to consumer;Competitive advantage;Information systems;Information technology;Adjacency expansion;Strategic positioning;Networks
相關資料：
Supplement, (9-711-412), 7p, by Mikolaj Jan Piskorski, Mayuka Yamazaki;Case Teaching Note, (5-713-488), 20p, by Mikolaj Jan Piskorski
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